Value
Based
Selling

What to expect

You’ll learn how to translate your company’s value proposition into real value creation for your clients. The building blocks of a best-practice sales conversation will be clearly explained, and you’ll immediately experience what works — and what doesn’t.

This is a unique, interactive training that teaches you which conversation techniques to use and when. Asking powerful, high-impact questions is essential. You’ll be introduced to new concepts, apply them to your own cases, and practice until you master them and can put them into action right away.

Who is this training intended for?

For ambitious B2B sales professionals already active in business development or account management roles. If conducting high-level, professional conversations with both new and existing clients is a priority for you, this training will provide strong inspiration! Your main goal: to deliver real value to your clients and strengthen the relationship.

Why should you attend this training?

You will develop into a fully-fledged and distinctive conversation partner for both new and existing customers and accounts — faster.

As a result, you’ll learn how to truly add value to your customer relationships. This naturally leads to increased revenue and the development of a profitable, satisfied customer portfolio. By sharing your knowledge and experience with other participants, you’ll gain new insights and build a strong, business-relevant network throughout the course.