Strategic Sales: Aligning Procurement Needs with a Business Case

What to expect

Procurement maturity continues to rise due to the far-reaching degree of outsourcing. Companies do business with companies in B2B, the relationship goes beyond the personal customer-supplier relationship. Governance, transparency, business case, processes, continuous improvement, performance and contract management are an integral part of a modern customer-supplier relationship. In this course, you will gain full insight into how ‘the other side of the table’ is organized and thinks, and you will learn how to respond to this in a concrete way and create assets in your B2B sales approach.

Who is this training intended for?

For the ambitious B2B sales professionals who want to interact professionally with procurement and/or other purchasing executives and build strong relationships here as well.

Why should you attend this training?

Want to learn how to do business with a company and not just from the relationship around the product or service with 1 stakeholder? This training provides immediately applicable insights and tools. In addition, you’ll learn how to build strong communication at every stage of the sales process.