Storytelling in Sales

If you mishandle storytelling and presentations, you can trigger the fight-or-flight reflex in customers, which is not really the state of mind we want our interlocutor to be in, right? Without knowing it, you can make your audience critical, irritable and intolerant, when all you wanted to do was wake them up. This is what storytelling training is all about.

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What to expect

Stories play on our most basic instincts and reflexes. If done right, you can play a game with neurotransmitters that allow you to put your audience in a state where they feel more human, more connected, less critical, more generous, relaxed, focused. Using a number of examples, we will show you the power of storytelling and the impact of neurotransmitters. You will get the chance to practice and together we will tailor your story to what you need. You will receive a complete toolkit that you can use in your own environment after the training.

For whom is this programme intended?

For any commercial professional (Marketing and Sales) who regularly has to convince external and internal customers.

Why should you take this course?

If you mishandle storytelling and presentations, you can trigger the fight-or-flight reflex in customers, which is not really the state of mind we want our interlocutor to be in, right? Without knowing it, you can make your audience critical, irritable and intolerant, when all you wanted to do was wake them up. This is what storytelling training is all about.

Practical

Storytelling in Sales is a 1-day training.

Where and when?

Ghent – March 11th 2025 (NL)

Investment?

€ 795,- including materials (with playbook) and full catering, excluding 21% VAT.

Number of participants?

Maximum of 12.

contact us for our combo deals

Learning Experience

Course overview

Intro

  • Neurotransmitters and their influence on the receiver of the message
  • How to evoke emotions in a professional context

Pitching an idea

  • Turning ideas into concepts
  • Getting a message across
  • Making an idea remarkable & unexpected

Making a story believable

  • Tips and tools to ensure credibility
  • Argumentation strategies
  • How do I tell an inspiring business story?
  • Types of stories

*The training programme may differ from the above outline

Storytelling in Sales

The lecturers

Wouter Machiels

Chief Procurement Officer at Imec

More information

Request a brochure

To receive the ‘Storytelling in Sales’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

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    Storytelling in Sales

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    Website & design by: Rubberplants | Digital Agency