After this training, you will be better equipped to understand the game and the person behind the negotiation. You will negotiate with more knowledge, empathy, strategy, and impact—whether you are buying or selling, leading to better deals for both parties.
This interactive training offers a unique opportunity to walk in the other person’s shoes. You’ll learn what negotiations look like from the other party’s perspective. Through practical case studies, role-playing, and group reflections, you’ll develop mutual understanding, sharper tactics, and learn how effective negotiation stems from a sustainable relationship. During the exercises, we will have both sellers and buyers practice with each other in a unique, real-life setting.
Professionals with at least 5 years of relevant experience in procurement and/or sales who want to gain insight into the mindset of “the other side of the table” and sharpen their negotiation skills from this perspective.
In many organizations, buyers and sellers operate in separate worlds, each with their own goals and pressures. However, they share more than they realize: both aim to create value, reduce risks, and build effective relationships. This training brings both worlds together at the table to close more impactful deals WITH each other.
A unique opportunity to join a training together and align your commercial strategy with the reality of the buyer!
Seller Meets Buyer is a 2-day training.
Kasteel Michiels Sint-Katelijne-Waver (ENG) – 20/10/2025 – 21/10/2025
Kasteel Michiels Sint-Katelijne-Waver (ENG) – 03/03/2026 – 04/03/2026
€ 1.595,- including materials (with playbook) and full catering, excluding 21% VAT.
Maximum of 12.
Learning Experience
A unique insight into the world of the other party at the table in 2 break-out sessions:
At the end of day 1, we’ll practice the concepts and techniques during a large negotiation case
At the end of day 2, we’ll conduct an intense negotiation in small teams with a focus on achieving a mutually positive outcome.
*The training program may differ from the above outline
Solvint Academy is recognized as the leading academy in Flanders for open procurement training programs. With a proven track record, experienced faculty, and a hands-on, business-focused approach, the academy equips professionals with both strategic and practical skills to excel in the evolving world of procurement. By combining academic rigor with real-world relevance, Solvint Academy has become the trusted learning partner for organizations seeking procurement excellence.
Seller Meets Buyer
Sr. Commercial Expert, Trainer & Consultant Managing partner ISAM
Business Manager – Solvint
More information
To receive the ‘Seller Meets Buyer’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.
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Seller Meets Buyer
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