Sales
Fundamentals

For the ambitious B2B sales professional already working in a business development or account management role. If developing your market, portfolio or region is a priority, you are going to be greatly inspired in this course!

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What to expect

A highly interactive training in which you will learn how to successfully manage your pipeline and sales process anno 2025. You will discover how to get and stay at the table with the right value proposition, with the right customer, at the right time.

You will learn a best practice approach, apply it to your own portfolio and way of working and practice in order to master everything and apply it immediately.

For whom is this programme intended?

For the ambitious B2B sales professional already working in a business development or account management role. If developing your market, portfolio or region is a priority, you are going to be greatly inspired in this course!

Why should you take this course?

You will discover what is expected of a commercial professional, how to generate high-quality leads and how to approach potential clients and bring them to the table.

The programme accelerates your learning curve and makes you future-proof in the field of pipeline sales development. By sharing your knowledge and experience with the other participants, you will expand your insights and build a great business-relevant network during the programme.

Practical

Sales Fundamentals is a 2-day training.

Where and when?

Ghent – October 8th and 9th 2024 (NL)
Waterloo – October 16th and 17th 2024 (FR)
Mechelen – February 17th and 18th 2025 (NL)

Investment?

€ 1.250,- including materials (with playbook) and full catering, excluding 21% VAT.

Number of participants?

Maximum of 12.

contact us for our combo deals

Learning Experience

Course overview

Day 1

  • Manage your pipeline like a pro
  • Lead generation

Day 2

  • Social selling / verkoop like an influencer
  • The sales process under the microscope

Manage your pipeline like a pro

  • Get control of your pipeline and your sales efforts
  • Learn to manage your pipeline like a top performer

Lead generation

  • Do’s & don’ts in lead generation
  • How to get to the table with prospects, with what messages to approach the market

Social selling / selling like an influencer

  • How to become and stay top of mind with prospects and customers
  • LinkedIn as an important tool for sales

The sales process under the microscope

  • What are the best practices in value-based selling
  • How to identify and engage with decision-makers
  • From first contact to closing

*The training programme may differ from the above outline

Sales Fundamentals

The lecturers

Valerie Tuytschaever

Sr. Commercial Expert, Trainer & Consultant Managing partner ISAM

Kristin de Meersman

Assistent Professor HRM VU Amsterdam

More information

Request a brochure

To receive the ‘Sales Fundamentals’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

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    Sales Fundamentals

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    Website & design by: Rubberplants | Digital Agency