Prospection and Lead Generation

What to expect

A highly interactive training in which you’ll learn how to successfully manage your pipeline and sales process in 2025. You’ll discover how to get — and stay — at the table with the right customer, at the right time, with the right value proposition.

You’ll learn a best practice approach, apply it to your own portfolio and way of working, and practice to fully master it so you can immediately put it into action.

Who is this training intended for?

For the ambitious B2B sales professional already active in a business development or account management role. If developing your market, portfolio, or region is a priority, this training will be a great source of inspiration for you!

Why should you attend this training?

You’ll discover what is expected from a commercial professional, how to generate high-quality leads, and how to approach potential clients and get that meeting.

This course accelerates your learning curve and ensures you are future-proof when it comes to pipeline sales development. By sharing your knowledge and experience with other participants, you’ll broaden your insights and build a strong, business-relevant network throughout the course.