Professional
Negotiation

For the ambitious B2B sales professional already working in a business development or account management role. If closing better, negotiating more professionally and handling difficult situations is your priority, you will learn a lot in this programme!

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What to expect

A very interactive training in which you learn to negotiate from strength, and not power. You will discover what the most commonly used (subtle) tactics are in negotiations & how to deploy them yourself. Balancing the rational and emotional sides in negotiation becomes much easier after following this training.

You will learn new negotiation concepts and techniques, apply them to your own deals and practice in order to master everything and apply it immediately.

For whom is this programme intended?

For the ambitious B2B sales professional already working in a business development or account management role. If closing better, negotiating more professionally and handling difficult situations is your priority, you will learn a lot in this programme!

Why should you take this course?

You will be able to stay much more in the lead of your negotiations.

The training accelerates your learning curve and makes you stronger at the negotiating table. By sharing your knowledge and experience with the other participants, you will broaden your insights and build a great business-relevant network during the programme.

Practical

Professional Negotiation is a 2-day training.

Where and when?

Ghent – December 3rd and 4th 2024 (NL)
Waterloo – December 10th and 11th 2024 (FR)
Mechelen – May 8th and 9th 2025 (NL)

Investment?

€ 1.250,- including materials (with playbook) and full catering, excluding 21% VAT.

Number of participants?

Maximum of 12.

contact us for our combo deals

Learning Experience

Course overview

Day 1

  • The basic principles of negotiation you need to know and master
  • Dirty tricks in negotiating
  • Dealing with difficult objections

Day 2

  • Professional preparation for a negotiation
  • Exchanging concessions, the power of every negotiator
  • Dealing with impasses in negotiations

The basic principles of negotiation you need to know and master

Dirty tricks in negotiating

  • Learn to recognise and deal with the other party’s tactics, without jeopardising the relationship

Dealing with difficult objections

  • When to expect them, how to anticipate and/or neutralise them

Professional preparation for a negotiation

  • Learn to prepare thoroughly for both content and process

Exchanging concessions, the power of every negotiator

Dealing with impasses in negotiations

*The training programme may differ from the above outline

Professional Negotiation

The lecturers

mr. George van Houtem MBA

Partner Institute for Sales And Marketing

Kristin de Meersman

Assistent Professor HRM VU Amsterdam

More information

Request a brochure

To receive the ‘Professional Negotiation’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

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    Professional Negotiation

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