Negotiation
Fundamentals

Increase your impact in every negotiation

For the ambitious B2B sales professional already working in a business development or account management role. If closing better, negotiating more professionally and handling difficult situations is your priority, you will learn a lot in this program!

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What to expect

A highly interactive training where you’ll learn to negotiate from a position of strength — not power. You’ll discover the most commonly used (and often subtle) tactics in negotiations and how to use them yourself. After this training, balancing both the rational and emotional aspects of negotiation will become much easier. You’ll explore new negotiation concepts and techniques, apply them to your own deals, and practice to master them and immediately put them into action.

Who is this training intended for?

For ambitious B2B sales professionals already active in business development or account management roles. If closing better deals, negotiating more professionally, and handling difficult situations are your priorities, you’ll gain a lot from this training!

Why should you attend this training?

You’ll be able to stay much more in control during your negotiations.
The training accelerates your learning curve and ensures you sit at the negotiation table with greater confidence and strength.

By sharing your knowledge and experience with other participants, you’ll broaden your insights and build a strong, business-relevant network throughout the course.

Practical

Negotiation Fundamentals is a 2-day training.

Where and when?

Van der Valk Gent (NL) – 8/12/2025 – 9/12/2025
ISAM Waterloo (FR) – 15/12/2025 – 16/12/2025
Van der Valk Mechelen (NL) – 18/05/2026 – 19/05/2026 
ISAM Waterloo (FR) – 28/05/2026 – 29/05/2026

Investment?

€ 1.250,- including materials (with playbook) and full catering, excluding 21% VAT.

Number of participants?

Maximum of 12.

contact us for our combo deals

Learning Experience

Course overview

Day 1

  • The basic principles and essence of negotiation
  • Recognizing and effectively using different negotiation styles
  • The NEGO NAVIGATOR® in 6 steps

Day 2

  • Strategic negotiation with a clear vision
  • Tactics and influences
  • Dealing with resistance and deadlocks

The basic principles and essence of negotiation

Recognizing and effectively using different negotiation styles

  • Identify various negotiation styles through verbal and non-verbal behavior, and adapt your approach per style to maximize persuasive impact

The NEGO NAVIGATOR® in 6 steps

  • A structured model that guides you step by step through your negotiations — from preparation to closing

Strategic negotiation with a clear vision

Tactics and influences

  • Apply techniques, influence power dynamics, and manage the game of concessions with precision

Dealing with resistance and deadlocks

  • Identify and counter difficult situations, dirty tricks and emotional pitfalls using targeted best-practice techniques

*The training programme may differ from the above outline

Negotiation Fundamentals

The lecturers

Jean-François Bodart

Sr. Sales and Negotiation Consultant ISAM

More information

Request a brochure

To receive the ‘Negotiation Fundamentals’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

Request Brochure Negotiation Fundamentals

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Negotiation Fundamentals

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