Negotiate Price Increases

In this course, you will learn how to build strong communication for a healthy business conversation around price increases.

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What to expect

Price negotiations often lack quality, well-constructed argumentation combined with professional communication. The momentum and the run-up to it are often awkward. This creates unnecessary turmoil is created in the B2B relationship and trust is often dented which causes a temporary setback.

Especially in the relationship with customers who think and negotiate ‘fact-based’ and look rationally from a firm business thinking and helicopter view into it. Vague stories and few concrete arguments are dismissed and seen as opportunistic. This can and should be different.

For whom is this programme intended?

For any B2B sales professional who wants to professionally price negotiations to a successful conclusion without damaging the relationship.

Why should you take this course?

In this course, you will learn how to build strong communication for a healthy business conversation around price increases.

Practical

Negotiate Price Increases is a halve day training.

Where and when?

Virtual – November 28th 2024 (NL)

Investment?

€ 500,- excluding 21% VAT.

contact us for our combo deals

Learning Experience

Course overview

Quality arguments for the ‘why’ question

  • Examples and cases from practice
  • What is your business case for price negotiations
  • How to build this communication and how to approach the final conversation

Putting price in relation to total cost, value and risk

  • A price never stands alone. It is balanced by value and risk that is constantly evolving.
  • Price versus chain cost thinking. Achieving ‘Win win’ through a broader view of the value chain
  • Concrete examples and mini cases

*The training programme may differ from the above outline

Negotiate Price Increases

The lecturers

prof. Manu Matthyssens

Procurement Advisor SOLVINT & Professor Procurement Antwerp Management Schhol

More information

Request a brochure

To receive the ‘Negotiate Price Increases’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

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