What to expect
Price negotiations often lack quality, well-constructed argumentation combined with professional communication. The momentum and run-up to it are also often inconvenient. This creates unnecessary turbulence in the B2B relationship and often dents trust, causing a temporary setback.
Especially in the relationship with clients who think and negotiate ‘fact based’ and are rational about it from a solid business thinking and helicopter view. Vague stories and few concrete arguments are dismissed and considered opportunistic. This can and should be different.
Who is this training intended for?
For any B2B sales professional who wants to bring price negotiations to a successful outcome in a professional manner without damaging the relationship.
Why should you attend this training?
In this course, you’ll learn how to build strong communications for a healthy business conversation around price increases.