Negotiate Price Increases

In this course, you will learn how to build strong communication for a healthy business conversation around price increases.

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What to expect

Price negotiations often lack quality, well-constructed argumentation combined with professional communication. The momentum and run-up to it are also often inconvenient. This creates unnecessary turbulence in the B2B relationship and often dents trust, causing a temporary setback.

Especially in the relationship with clients who think and negotiate ‘fact based’ and are rational about it from a solid business thinking and helicopter view. Vague stories and few concrete arguments are dismissed and considered opportunistic. This can and should be different.

Who is this training intended for?

For any B2B sales professional who wants to bring price negotiations to a successful outcome in a professional manner without damaging the relationship.

Why should you attend this training?

In this course, you’ll learn how to build strong communications for a healthy business conversation around price increases.

Practical

Negotiate Price Increases is a half-day training.

Where and when?

Virtual – November 28th 2024 (NL)

Investment?

€ 500,- excluding 21% VAT.

contact us for our combo deals

Learning Experience

Course overview

Qualitative arguments for the ‘why’ question

  • Practical examples and cases
  • What is your business case for price negotiations
  • How to build this communication and how to approach the final conversation

Putting price in relation to total cost, value and risk

  • A price never stands alone. It is balanced by value and risk that is constantly evolving.
  • Thinking price versus chain cost. Achieving ‘win win’ through a broader view of the value chain
  • Concrete examples and mini cases

*The training programme may differ from the above outline

Negotiate Price Increases

The lecturers

prof. Manu Matthyssens

Procurement Advisor SOLVINT & Professor Procurement Antwerp Management School

More information

Request a brochure

To receive the ‘Negotiate Price Increases’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

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