Leading Commercial Teams

If, as a commercial executive, you want to be at the forefront of new ideas and innovative business models and are willing to think radically differently and break established patterns, ISAM’s Leading Commercial Teams programme is right for you.

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What to expect

In this training you will learn in six days how to not only challenge yourself as a commercial manager, but also how to trigger your organization, stimulate your team and clearly explain what you expect from everyone. You will also learn to define frameworks that fit the sales strategy of your organization.

Upon completion, you will master the leadership skills you need to continue to develop yourself and make a difference as a commercial manager.

Whom is this training intended for?

This training is designed for executives of a commercial team who, in our demanding knowledge society, not only set high standards for themselves, but also want their team to excel in order to be successful.

Why should you attend this training?

If you, as a commercial executive, want to lead the way with new ideas and innovative business models and are willing to think radically differently and break established patterns, ISAM’s Leading Commercial Teams course is right for you.

Practical

Leading Commercial Teams is a 6-day training.

Where and when?

Spring 2025

Carlton President Hotel Floraweg 25,
3542 DX Utrecht

Investment?

€ 6.450,- including materials (with playbook) and full catering, excluding 21% VAT.

contact us for our combo deals

Learning Experience

Course overview

Day 1

  • Creating a Leadership Mindset
  • Sales DNA

Day 2

  • Motivation Skills for Sales Teams
  • High Performing Sales Teams

Day 3

  • Transforming Leadership
  • 10 Axioms of Sales Leadership

Day 4

  • Performance-based rewards
  • Leading Change Successfully

Day 5

  • Sales Management 2025
  • Brain-Friendly Influencing for Managers

Day 6

  • Leadership Presentations: What will I do different? & Certificate Ceremony

Creating a Leadership Mindset

  • drs. John de Kok MBA (Head Lecture Leading Commercial Teams)

Sales DNA

  • dr. Wouter van den Berg (Neuro-Economist BrainCompass)

Motivation Skills for Sales Teams

  • Robbert van Velthuijsen (Buying Center Expert)

High Performing Sales Teams

  • Paul Rulkens (High Performance Expert)

Transforming Leadership

  • mr. Denis Maessen MMC CMC (Leadership Consultant)

10 Axioma’s of Sales Leadership

  • Roel van de Wiele (Leadership Coach)

Performance-based rewards

  • ass. prof. Killian Wawoe (Assistant Professor HRM VU Amsterdam)

Leading Change Succesfully

  • Bas Zwart (Global Change Management & Communication Lead Johnson & Johnson)
  • Stephan van Kruisselberge (CEO Lightmakers BV)

Sales Management 2025

  • prof. dr. Toni Sfirtsis (Professor Strategic Innovation TIAS School for
    Business & Society)

Brain-Friendly Influencing for Managers

  • drs. Lars Duursma (Guest Lecturer Persuasive Communication ISAM)

Leadership Presentations: What will I do different?
& Certificate Ceremony

  • drs. John de Kok MBA (Head Lecture Leading Commercial Teams)

*The training programme may differ from the above outline

Leading Commercial Teams

The lecturers

dr. John de Kok MBA

Head Lecture Leading Commercial Teams

dr. Wouter van den Berg, PhD

Neuro-Economist BrainCompass

Robbert van Velthuijsen

Buying Center Expert

Paul Rulkens

High Performance Expert

dr. Denis Maessen MMC CMC

Leadership Consultant

Roel van de Wiele

Leadership Coach

ass. prof. Killian Wawoe

Assistant Professor HRM VU Amsterdam

Bas Zwart

Global Change Management & Communication Lead Johnson & Johhnson

Stephan van Kruisselberge

CEO Lightmakers B.V.

prof. dr. Toni Sfirtsis

Professor Strategic Innovation TIAS School for Business & Society

drs. Lars Duursma

Guest Lecturer Persuasive Communication ISAM

More information

Request a brochure

To receive the ‘Leading Commercial Teams’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

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Leading Commercial Teams

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