Leading Commercial Teams

If, as a commercial executive, you want to be at the forefront of new ideas and innovative business models and are willing to think radically differently and break established patterns, ISAM’s Leading Commercial Teams programme is right for you.

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What to expect

In this six-day programme, you will learn how to not only challenge yourself as a commercial manager, but also how to stimulate your organisation, encourage your team and clearly explain what you expect from everyone. You will also learn to define frameworks that fit your organisation’s sales strategy.

Upon completion, you will master the leadership skills to keep developing yourself and to keep making a difference as a commercial manager.

For whom is this programme intended?

Deze opleiding is bedoeld voor leidinggevende van een commercieel team die in onze veeleisende kennissamenleving niet alleen hoge eisen aan zichzelf stellen, maar ook hun team willen laten excelleren om succesvol te zijn.

Why should you take this course?

If, as a commercial executive, you want to be at the forefront of new ideas and innovative business models and are willing to think radically differently and break established patterns, ISAM’s Leading Commercial Teams programme is right for you.

Practical

Leading Commercial Teams is a 6-day training.

Where and when?

Carlton President Hotel Floraweg 25,
3542 DX Utrecht
Thursday September 19th 2024
Thursday September 26th 2024
Thursday October 17th 2024
Thursday November 7th 2024
Tuesday November 26th 2024
Tuesday December 3rd 2024

Investment?

€ 6.450,- including materials (with playbook) and full catering, excluding 21% VAT.

contact us for our combo deals

Learning Experience

Course overview

Day 1

  • Creating a Leadership Mindset
  • Sales DNA

Day 2

  • Motivation Skills for Sales Teams
  • High Performing Sales Teams

Day 3

  • Transforming Leadership
  • 10 Axioms of Sales Leadership

Day 4

  • Performance-based rewards
  • Leading Change Successfully

Day 5

  • Sales Management 2025
  • Brain-friendly Influencing for Managers

Day 6

  • Leadership Presentations: What will I do different? & Certificate Ceremony

Creating a Leadership Mindset

  • drs. John de Kok MBA (Core teacher Leading Commercial Teams)

Sales DNA

  • dr. Wouter van den Berg (Neuroscientist BrainCompass)

Motivation Skills for Sales Teams

  • Robbert van Velthuijsen (Buying Center Expert)

High Performing Sales Teams

  • Paul Rulkens (High Performance Expert)

Transforming Leadership

  • mr. Denis Maessen MMC CMC (Leadership Consultant)

10 Axioma’s of Sales Leadership

  • Roel van de Wiele (Leadership Coach)

Performance-based rewards

  • ass. prof. Killian Wawoe (Assistant Professor HRM VU Amsterdam)

Leading Change Succesfully

  • Bas Zwart (Global Change Management & Communication Lead Johnson & Johnson)
  • Stephan van Kruisselberge (CEO Lightmakers BV)

Sales Management 2025

  • prof. dr. Toni Sfirtsis (Professor Strategic Innovation TIAS School for
    Business & Society)

Brain-friendly Influencing for Managers

  • drs. Lars Duursma (World Debating Champion)

Leadership Presentations: What will I do different?
& Certificate Ceremony

  • drs. John de Kok MBA (Core teacher Leading Commercial Teams)

*The training programme may differ from the above outline

Leading Commercial Teams

The lecturers

dr. John de Kok MBA

Core Teacher Leading Commercial Teams

Paul Rulkens

High Performance Expert

prof. dr. Toni Sfirtsis

Core Teacher & Professor Marketing & Innovation TIAS Business School

More information

Request a brochure

To receive the ‘Leading Commercial Teams’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

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    Leading Commercial Teams

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