As a succesful and experienced sales professional, you continuously make connections between the needs of your key customers and the solutions offered by your company. You create common goals with your customers and maximize value for your company and for those key customers.

Request a brochure Register here
Home / Courses / Key Account Management

In brief


2 days


4 speakers


April 23th







In the Key Account Management course, we help you make these strategic decisions. You will learn how you assess your business and current account management base on economic and business models. These insights will make you more effective in your field, so you can continue to support your customers achieve their results. `The Key Account Management course is the premiere course for experienced account managers who want to excel in their field. You possess the required sales skills and you set high expectations for yourself as a professional? You want to continue developing yourself because you understand that you perpetually require new knowledge and insights in order to make the difference?

The investment for the two-day executive course per participant is € 1.595,- this includes a certificate of the programme, F&B during the sessions & course materials. This amount is exclusive of 21% VAT.

Learning Experience

Course overview

Value creation

prof. dr. Toni Sfirtsis, MSc.

Principal teacher & Professor Applied Economic Sciences Antwerp Management School

Shaping the Buying center

Valerie Tuytschaever

Sr. Commercial Expert, Trainer & Consultant Managing Partner ISAM

Buyer Proof Key Account Management

prof. Manu Matthyssens, MSc.

Procurement Advisor SOLVINT & Professor Procurement Antwerp Management School

Persuasive Communication (online & Offline, internal & External)

Lars Duursma

World Champion Debating

*The training programme may differ from the above outline

Core concepts

Course contents

  • Value proposition
  • Persuade internal & external customers
  • End-to-end value chain thinking & strategy
  • Identify a buying center

Key Account Management

The lecturers

The Key Account Management course is taught by, among others, Prof. Dr. Toni Sfirtsis, MSc. and Prof. Manu Matthyssens, MSc.

More information

Request a brochure

To receive the ‘Key Account Management’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

    I agree with the privacy policy.

    Key Account Management

    Register online

    Website & design by: Rubberplants | Digital Agency

    Website & design by: Rubberplants | Digital Agency