AI in Sales

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What to expect

A highly interactive training where you’ll discover how AI can support every step of the sales process in 2025. From prospecting and outreach to conducting sales conversations and following up on leads—you’ll learn how to leverage AI effectively to work smarter and achieve better results. You’ll gain insights into the best AI tools for sales, apply them directly to your own workflow, and practice using them in real-world scenarios.

Who is this training intended for?

Ambitious B2B sales professionals active in business development or account management. If you want to develop your market, portfolio, or region more strategically and use AI to sell faster and smarter, this training is perfect for you!

Why should you attend this training?

• Learn how AI helps you identify your ideal customers, generate high-quality leads, and optimize sales conversations. • Accelerate your learning curve and stay future-proof in the AI-driven sales era. • Collaborate with other professionals, expand your insights, and build a valuable network.

Practical

AI in Sales is a 1-day training.

Where and when?

Mechelen – May 20th 2025 (NL)
Waterloo – June 6th 2025 (FR)

Investment?

€ 795,- including materials (with playbook) and full catering, excluding 21% VAT.

Number of participants?

Maximum of 12.

contact us for our combo deals

Learning Experience

Course overview

Smarter Prospecting with AI

  • How AI helps with ICP analysis and database enrichment
  • AI tools for lead generation and outreach: what really works?
  • From cold calling to social selling: AI’s impact on your first contact

Predicting Buying Intent

  • How AI signals when a prospect is ready to buy
  • The power of predictive analytics: responding to signals and triggers

AI in Sales Meetings

  • AI as your personal assistant for preparation and needs analysis
  • How AI supports argumentation, objection handling, and closing deals

Follow-up & Closing

  • Automating quote and contract follow-ups with AI
  • AI tools to guide customers from proposal to signature

*The training programme may differ from the above outline

AI in Sales

The lecturers

Jean-François Bodart

Sr. Sales and Negotiation Consultant ISAM

More information

Request a brochure

To receive the ‘AI in Sales’ course brochure, fill in your details below and click ‘request’. We will also contact you to discuss the course and assess how well it aligns with your ambitions.

“We practice, what we preach.”

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AI in Sales

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Website & design by: Rubberplants | Digital Agency

Website & design by: Rubberplants | Digital Agency