Advanced
Negotiation

What to expect

Our experienced lecturer will take you through the various stages of commercial negotiations and share best practices, immediately applicable concepts and proven negotiation tactics that will make you confident and optimally prepared for any negotiation. We will address both the rational and (even more important) emotional sides of negotiation and help you find the balance in each negotiation between claiming value (for yourself and the company) and creating value (together with the other party).

Who is this training intended for?

Whether you are a seasoned sales director or an emerging manager, this training is designed to address the fundamental, substantive, process and behavioural aspects of negotiation. We address the more complex negotiations with major implications for commercial relationships.

Why should you attend this training?

You will discover advanced negotiation techniques that strengthen your competitive position and enable you to create value in every deal. You will learn to apply the concepts directly to your own negotiations through realistic cases and interactive exercises. You will discover more about your own negotiating style and maximize your effectiveness in every situation.

You’ll work intensively with other sales professionals and managers, building valuable relationships that can boost your career.