Following a successful edition of the Master in Sales, we proudly look back on a day filled with inspiration, connection, and valuable takeaways. The event brought together over 20 sales professionals at the beautiful Salons van Edel in Antwerp for an intensive program packed with strategic sales topics, best practices, and engaging discussions.
Sales in a Rapidly Changing World
The commercial landscape is evolving fast—customers are more demanding, markets increasingly complex, and technological innovation is accelerating. The Master in Sales addresses these changes with a future-proof program that offers both strategic perspectives and practical tools to help sales professionals truly make a difference.
Our expert speakers shared insights on key topics such as:
- Mr. George van Houtem MBA – Author of The Dirty Tricks of Negotiation & The Psychology of Negotiation
Topic: Mastering the art of negotiation – insights into the psychology behind successful negotiating - Michael Van Bercklaer – Sales Leader, TotalEnergies EV Belgium
Topic: Navigating the electric vehicle (EV) transition – turning market challenges into commercial opportunities - Charles Boutens – CEO & Co-Founder, Uman
Topic: The future of sales – achieving harmony between people and technology - Prof. Toni Sfirtsis – Core Faculty & Professor of Marketing & Innovation, TIAS Business School
Topic: Becoming a trusted advisor in times of digital transformation and AI
The mix of academic depth and hands-on business cases made the program highly relevant for both seasoned sales leaders and emerging talent.
Networking & Shared Learning
Beyond the content-rich sessions, there was ample opportunity to exchange experiences and connect with like-minded professionals from various industries. The energy, openness, and enthusiasm among participants created a unique atmosphere of learning and collaboration.
A Sincere Thank You
A heartfelt thank you to our inspiring keynote speakers and all participants who brought the day to life through their questions, interactions, and stories from the field.
Did you miss this edition or want to stay updated on future events? Feel free to reach out to us!
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