Boost your sales and marketing skills this summer!
This summer, the Institute for Sales and Marketing (ISAM) offers a unique opportunity for sales and marketing professionals to expand their knowledge, gain fresh insights, and learn practical tools that can be immediately applied to their daily work. The ISAM Summer School 2025 is a series of exclusive webinars and info sessions taking place throughout the summer months of June, July, August, and September. Each event provides valuable knowledge from leading experts who share their years of experience to help you advance in your career.
Check out the full program of ISAM Summer School 2025:
Info Session about the ISAM Open Academy
June 19, 2025 | 9:00 AM – 10:00 AM (NL)
Our Summer School kicks off with an informative session for L&D and HR professionals. Valerie Tuytschaever, Director of ISAM, will provide an overview of the 2025-2026 academic year and outline the full range of our training programs. This session offers an excellent opportunity to understand how the ISAM Open Academy helps companies develop their employees and acquire new knowledge.
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Boost Your Sales with AI
July 9, 2025 | 9:00 AM – 10:00 AM (NL)
11:00 AM – 12:00 AM (FR)
In this session, LinkedIn expert Jean-François Bodart will share practical tips and tools for each stage of the sales process. Discover how you can leverage AI to enhance your customer relationships, increase your impact, and get the most out of your sales process. This session offers actionable insights to optimize your sales strategies using the latest technology.
sign up (NL) sign up (FR)The Art of Negotiation
August 26, 2025 | 9:00 AM – 10:00 AM (NL)
11:00 AM – 12:00 AM (FR)
George van Houtem, negotiation expert and author of the bestsellers “The Dirty Tricks of Negotiation” and “The Psychology of Negotiation”, will share his expertise in this interactive session. Learn the psychological techniques and tactics you need to successfully negotiate with both clients and suppliers. This session is a must for any professional looking to sharpen their negotiation skills.
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Sales meets Procurement
September 11, 2025 | 9:00 AM – 10:00 AM (NL)
In this interactive best practice webinar, Prof. Manu Matthyssens (Professor of Strategic Procurement at Antwerp Management School) will dive into how procurement professionals think, how their processes work, and how you can leverage this strategically in your sales process. This webinar provides valuable insights to enhance collaboration between sales and procurement and close better deals.
sign up (NL)Info Session about the ISAM Open Academy
September 18, 2025 | 9:00 AM – 10:00 AM (NL)
We close the ISAM Summer School with a second informative session for L&D and HR professionals. Valerie Tuytschaever will once again provide an overview of the complete program for the ISAM 2025-2026 academic year and discuss how our programs can help companies optimize their employee development.
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Sign Up Today!
Don’t miss this opportunity to improve your skills, gain new knowledge, and give your career a boost. Register for the webinars that best match your learning needs. The ISAM Summer School offers the perfect chance to use your summer for professional development and growth.
