About ISAM

The Institute for Sales And Marketing (ISAM) is the trusted advisor for shaping, implementing and empowering commercial transformations within organisations.

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All our work focuses on:

  • developing your competencies and ensuring your personal growth as a marketing or sales professional;
  • growing your organisation by improving the performance of individual employees, commercial teams and the commercial organisation as a whole.

What we


ISAM’s range of services consists of 4 components:

  1. Postgraduate courses for personal development
  2. Customised, in-house training and programmes for improved performance of individuals, teams and the entire commercial organisation
  3. Project-based advice on and implementation of commercial policies for the benefit of the commercial organisation
  4. Professional experts providing advice and hands-on guidance, both on a consultancy and an interim basis



From the start, ISAM has distinguished itself from other marketing and sales training institutes and consulting firms by basing its approach on:

(1) Scientific research on developments in marketing and sales;
(2) A pragmatic translation of scientific expertise into daily practice.

ISAM also draws from related fields, such as neuroscience, psychology, procurement and business economics in all its research. The latest state-of-the-art knowledge and scientific insights are the foundation of our complete programme.

Our team of experienced practitioners and renowned professors from top universities provide invaluable knowledge and expertise, lending substance and structure to our programme.


Academic Board

The high level of knowledge within ISAM’s curriculum and its continuous development is monitored by the Academic Board, an independent think tank of professors who are affiliated with leading European universities. . Thanks to their long track record and innovative studies, each is considered an authority in their field. Because of this, the Academic Board is internationally recognised as a leading academic think tank providing direction for next-level executive education.


More information

“We practice, what we preach.”

Want to take your sales and marketing organisation to the next level or get your team involved in a change project?

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